Interesting. I have "labels" setup in gmail that match this system very closely, and i use "rules" and manual filtering to deal with it. I wonder if Gmail will automatically mark the emails for the right tab accordingly or if there'll be some scope to customise/tune the system.

Either way, it's a welcome step forward.

Looks like they're just formalizing the power-user label pattern to make it more accessible for new users/non-tweakers

People who want their email under control already have something similar - for instance, I have filters and labels and folders for Newsletters and offers, one for Family and friends, University and so on.

People who haven't taken control of their inbox yet won't be bothered to do that now.

Loved the music in the video though.

They've actually done this for a while without any user interaction. They automatically have setup forums, notifications, and bulk labels for me. They've just moved them too the top. Hopefully they've refined them too cause they never worked too well for me.

This won't help me. The only pain point I experience in my GMail workflow is the inability to mark-as-read or delete emails from my status tray. I end up opening one-line emails and spam just so I don't have to track them down and mark them as read later.

Looks really, really great! I can't wait.

Gmail should just get a brand new "Compose Email" that's not an infuriating fucking tiny half-baked pop-up.

Look Google just invented mail filter rules!

I hate the box look all the companies are going for. It's like the fucking 80s/90s all over again....