"Getting scale in mobile is really hard" - It really seams like it, there's no cloud computing, distribution platforms, billions of mobile users... oh right. All that exists. You mean getting the share of hype in mobile is really hard, I agree with that statement.

"Snapchat is doing a really awesome job of creating new behaviors that you wouldn't expect" - Like what exactly? Sexting? Oh that's right, your messages disappear... UNLESS someone takes a screen shot.

"Snap a photo or a video, add a caption, and send it to a friend (or maybe a few). They'll view it, laugh, and then the snap disappears from the screen - unless your friend takes a screenshot!"

So they kinda have this 'idea' that works but really doesn't.

"I definitely think it can happen within an organizations," Systrom said. "Risk-taking, if done well, can be done within organizations in a way that is much safer than having to drop out of school to do a startup."

Pearls of wisdom from a seasoned vetrean of the industry. The guy is clearly smart, and I don't want to take anything away from what he's done but he has exactly 0 experience managing innovation inside a large organization. He has no clue how this works or how this is done. I'd prefer he would give some concrete insight to exactly WHY he thinks snapchat is worth the 800M (beside pure VC speculation or a gut feeling) which he is in a unique position to do, then wax philosophical about innovation in organizations. Maybe if the author did some 'journalism' and pressed him for some real answers instead of half formed opinions we'd have something worth reading.