Saw the post on the front page about Spotify for indie music ( https://news.ycombinator.com/item?id=6301478 ) so I figured I would (finally) make an account and submit this one too. This company's coming out of the UVa Darden i.Lab incubator here in Charlottesville, VA.
(Disclosure: I'm a co-founder at another company in the incubator.)