Instacart Expands To Chicago(techcrunch.com) |
Instacart Expands To Chicago(techcrunch.com) |
I think in Chicago he's going to learn something about how much people like grocery shopping when it's 15°F outside too...
"It’s as cold as the last circle of Dante’s Inferno in Chicago about half the year"
Um, not even close. And even when it is 15F, we don't sit and home and moan about it. Life goes on.
Edit: In case the team is reading, I'm also curious: Does Instacart have anyone (like an Operations Manager) in Chicago, or are all the logistics being handled remotely from SF?
2. 30 minutes + travel time is worth more to me than $3.99
3. Not having to deal with finding the items in the grocery store is worth its own point
- Drive to grocery store
- Roam around store picking out groceries and putting in shopping cart
- Remove all items from shopping cart, put them on belt to checkout
- Take all bags of purchased groceries and put in shopping cart
- Take all bags out of shopping cart, put in car
- When you get home, take all bags out of shopping cart and bring into houseI think Chicago is a natural fit. The specific neighborhoods they picked have about 600k people in 33 square miles (a bit denser overall than San Francisco as a whole). There are a ton of residential skyscrapers in those neighborhoods, which means they probably can hit several orders in one go. 30% of Chicago households don't have a car, about the same as San Francisco. It rains or is cold about half the year, and is hot and humid a couple of months out of the remainder, which makes people not want to carry groceries home.
I imagine it will be easy with things packaged goods, but when it comes to meat or fruit, you're hoping the personal shopper doesn't pick out some rotten fruit.
I just don't get the big deal, it seems like whining to me. It really isn't that big of a deal, you take your life so seriously that you can't spend a little time looking for food you might enjoy. Maybe it's because I'm European where we the attitude to food is different.