I reprint a letter I just received (inscribed on human skin) for your edification:
Dear Humans
I hereby reclaim the word "evil". It seems to have worked for "queer" by those San Francisco guys, so I am trying it for evil.
As The Lord of Lies I have put in plenty of effort over the centuries, encouraging wars, rape and torture. it takes quite a lot of effort to persuade someone to hang a pregnant woman extra high and then to slice open her belly to let the foetus dangle too - but I think you will agree that that's pretty evil. The march of technology has helped (guns guns guns!) but real evil still takes the personal touch.
so imagine my horror when people call scummy business practises "evil". I mean ohhh that guy is aggregating my click throughs to sell more toasters. Where is the soul-destroying fear in that? I mean I used to call retargeting what happened when you make a mother choose which child to have shot. now it's marketing
No thank you. you keep your evil empire and your "don't be evil" slogans. I will summon up the deepest devils from the pit and head to Syria, where I can show you all what words like evil really mean. Pleasant dreams.
yours
Belezebub