For minimal investment you get a lot of people doing work for you - for free - and a huge PR boost. Plus a bunch of nerd cred.
The Guardian did an awesome job, and kudos to the developer, Simon Willison.
How much of a coincidence is it that the main Guardian developer is also one of the co-authors of Django? Article reads as a very nice endorsement of Django.
But the Guardian were certainly (justifiably) pretty delighted when Simon started working there - check the press release: http://www.guardian.co.uk/media/2008/aug/22/guardianmediagro...
The Guardian are really, really good people - and I'm not just saying that because our startup works with them. The fact that they're working with HN-reading startups says quite a bit anyway, though, doesn't it?
"The worst delay to the completion of any project is the management decision to start the project."
Of course this suggests a start-up project: a business service that does crowdsourcing. The service would be customized for one task and would have various forms of cheat detection (e.g., CAPTCHAs, user profiling, meta-moderation and maybe some secret sauce).
Mechanical Turk is fine in many cases, but this story shows sometimes it's better to roll your own (or have somebody else roll it for you).