1. "Your Best Email Address" - this page is almost invariably marketed to people who likely have at least 3 email addresses. I know what my "best" email address is, so this strikes a chord me. 2. "Your email address will never be sold, rented, or used in any way except to deliver you one relevant email on BootStrapping per week." - Nice, very specific constraints on what will be done with email addresses.

Looks like a cool idea, very similar marketing to the other weekly's I enjoy.