You don't even need to make your product generally available. If hoist is a set of API's, why aren't they publicly documented?
I'm glad you have a nice terms of service [0] section and a big user registration counter, [1], but I recommend starting with a product demo, maybe in a video.
[0] http://hoistapps.com/terms/ [1] https://twitter.com/hoistapps/status/407350960608907264
You're 100% right and we're pretty aware of the lack of content out there right now, ie the lack of documentation (job listing plug!) but we're also interested in first impressions.
I guess I'm getting back to work to give you something to see!
"I know as much now about the app/company as I did before I clicked the link."
"WTF is this? What's it do?"
"Why did I waste my time clicking on that?"