It sounds like freemium is the best way to monetize this (although 1500 downloads a day isn't an absurd amount based on the numbers I've heard).

Some ideas:

* Charge for >3 minutes

* Cap number of screencasts on the "free" tier (charge for >x screencasts)

* Watermark/intro is free, without is paid

* Hosted for a fee

I have no experience in mac apps nor do I know if this already exists nor can I attest to the viability... but this is something I've wanted on one occasion before:

Some sort of API so that developers can send requests to a user for a screencast. An example would be if I'm a customer service representative and I need a user to send a screencast of a problem they have, I could click "request screencast" in my helpdesk software (which interfaces with your API) and they would get a notification in the app that allows them to click record then send and I get the video back, just two clicks from the user: "record" then "send". Help desk software is one situation I can think of it being really valuable, another is user feedback on websites where a user clicks give feedback -> selects "include screencast" -> app notifies them to record, on send it's sent back via the API and then the feedback widget can say "great, your screencast has been received!". Maybe the app could even track the users environment so that it would be extra helpful for situations where the user is demonstrating something.

For that idea you could keep the app free as it is now, but add that functionality and charge businesses for API access. Although now that I think about it, asking a user to install an app/program (the first time they ever encounter someone using the service) might be a bit off putting to users.

Step #1: First get some sort of analytics telling you how people use the app, for how long, etc. Look for ways to get data on what people actually do with the thing so you can tell if there are points that cause it to stop being used.

Step #2: Start building a way to reach your audience. Look for ways to get people to sign up for a mailing list for updates, or some way to keep in touch.

Step #3: Increase engagement (if needed). Consider adding a quick non-intrusive splash/notification about new things in the app as they are released.

Step #4: Monetize, most likely via either a premium version or in-app purchases. You could allow simple paid upgrades for the more advanced features, akin to Paper for iOS. Make sure that you do not impinge on the original free functionality outside of what is necessary. 3 minute screencasts for free is a good way to do it, but I would add a watermark somewhere on the video in free versions.

Of course, these are all off-the-cuff recommendations so I would use a generous amount of salt when considering them. That said, I'm going to go download it now because the app could quickly become what I need for my business.

Thanks for making it :)

What you need:

1) Determine if people are people happy with it

2) Happy customers championing your product for you

3) Charge for your product

How:

1) Start tracking if users continue to use your product/are happy with product (sounds like you already can do this).

2) Once you know your free customers are happy to use the product begin to monetization the product.

3) Build code to help your existing users spread your product

    - Create the ability to email friends free account codes from inside the app.

    - current users are limited to two free invites

    - first round invited users are limited to one free invite

    - second round invited users can not give out free invites

4) Once the above code is ready, start charging for the product on the app store.

5) Release "invite a friend" code

6) Experiment with price

7) If you fall on your face & fail, begin offering the product for free again and re-evaluate how you determine if you are making your customers happy.

Create an (expensive) enterprise version and use your popularity as a vector to market it?

Please don't watermark the free version! Just keep it limited to 3 min.

Part of the fun and beauty of it though I think is that you can't stop - you are on a rolling train therefore under pressure to get it right in one take = it's kind of exciting that way ;-)

Yep - simplicity is compelling to the user and it makes an app easy to market - kind of a win/win situation

Is there a free screen recording version that comes with OS X?

Cause people can upload Videos of whatever -it's a standard app store thing

One app that I have used in the past is Screenflow. Has a lot more functionality naturally, but is also expensive.

This violates core idea of the app, I think.

You don't actually need to build an features yet. Create a pricing page, list out a simple set of features, put a buy button and see how many people click on it. Test with a different set of features and different price points.

No - we were lucky and just got featured - that's kind of why I know it's a chance I don't know if I'll get again and want advice to make the most of it.

The update waiting to be processed on the App Store lets you get the recorded video without publish.

As it's completely free we used CC to make sure no uploaded video causes us any issues - but with future updates and plans we will add more options

yeah 1.1 has now gone live - we have altered this - we will look at the licence as well

Yes it's definitely one we are looking at - would make a lot of sense I think

And thanks to whomever downvoted me for that. Guess we prefer free tools.