I refuse to use SaaS products behind a .ly domain. That's the TLD for Libya, against whom the US government has sanctions. If that wasn't bad enough, the .ly registry can and will revoke your domain name on a whim based on the content of your site, e.g. vb.ly per http://en.wikipedia.org/wiki/.ly . Not exactly business friendly.

I'm not sure I'd classify this as a web development "super power".

Companies like AKQA, RG/A, Huge and Code + Theory have hundreds of employees and engineers and work on multi-million dollar web projects. At 33 folks this is still a fairly small shop in the grand scheme of things.