Inspiring videos that made me a better designer(aenism.com) |
Inspiring videos that made me a better designer(aenism.com) |
You can view the movie as both a statement about the passion for perfection, and as a way to advertise Jiro's family, so that the restaurant, when Jiro retires, may retain its prestige and success. And, I think it is an amazing feat, by the film maker, that they were able to produce a film that made a statement about passion, featuring a specific person, without it feeling like an advertisement or deification.