3 Things Startups Shouldn't Worry About (And 3 Things They Should)(earlygrowthfinancialservices.com) |
3 Things Startups Shouldn't Worry About (And 3 Things They Should)(earlygrowthfinancialservices.com) |
1. Startups worry about funding. You should worry about building traction. 2. Startups worry about their ability to scale. You should worry about creating a viable business model, meaningful milestones, and a scalable infrastructure. 3. Startups worry about creating buzz. Startups should worry about creating a growth engine to open the sales funnel, accelerate the pipeline, and build their customer base.
I generally agree with the article's three points.
But to point 1: how can traction help if we can't pay the bills? This is our biggest struggle. We are considering shelving our onboarding efforts to focus on fundraising. Intuitively I know that that's a huge mistake, but fundraising creates this big fear of failure. It seems like a chicken and egg situation.
Advice?