Show HN: Xplode – Mobile App Promotion and Monetization(xplode.iddiction.com) |
Show HN: Xplode – Mobile App Promotion and Monetization(xplode.iddiction.com) |
If so, I'm personally not interested. No offense, it just feels as painful of a user experience as iAd.
I'd much rather programmatically call up the app discovery grid based on some action a user in my app takes.
That all said, my comment may be moot, but I wouldn't be able to tell because I haven't been able to figure out how Xplode works from the Xplode site.
We're allowing complete customization so that the developers that know their users best can decide how to implement it in their apps.
As it is, it looks like a bunch of BS. And Disney uses it? Really? Do you want me to email some exec from Disney to verify this? Because I have a contact.. don't make me do it!
Cross promotion methods are part of how larger companies get their games so many users. E.g. farmville will advertise cityville, etc.. So options like these help smaller guys compete with some of the powers of larger companies.
Right away, I am unhappy.
Then I realize this is your how it works page and there is no text about how it works anywhere on the page.
-Actually, that's not your how it works page, you've just got the wrong link in your faq, taking me to /#how-it-works and not #!page/how-it-works. Pretty confusing.
I don't want to watch your video. If you want me to watch it, you'd probably do better by having a mid-sized box video preview, so I don't worry that the player isn't embedded.
You can't have a CTR of 140%. That's not possible. It would mean 40% more people clicked an ad than saw it. I'm not the mayor of Chicago; I can't get more people to vote for me than exist in my district. Likewise, you have to see my ad to click it.
As I mentioned in another comment, we had a developer that saw an overall 140% CTR because his users clicked on the app discovery grid multiple times. Meaning - there were users that clicked on multiple apps in the app discovery grid.
The problem is that you should only get 1 click from 1 view for a particular object. So if I am selling 3 things in your grid, and someone clicks on all 3, it's not +300% for me, it's 100%. If someone clicks one out of the three options, then overall I'd have a 33%.
It's not as useful that way, though. So if I transition this to talking about a series of banner ads as an example: If I have 3 ads for 3 different products on the same page, I'll count their CTR separately. If someone clicks on ad 1 but not ad 2 or three, then ad 1 has 100% and 2 and 3 both are at 0. If someone clicks all three on the same view somehow, then each ctr would be 100% for that view.
100% is the max. Otherwise it's not really useful; how do you know from your way which ad is successful? That's really what CTR starts to measure.
Plus, 140% out of how many options on the list? What if there are 20? It's just not useful unless 100% is the max.
I would assume that app store or other inbound discovery that was within the context of their search would become a much more engaged user of my app - but I would really like to see data on that spread.
Although this doesn't contain the control data you're curious about, here's an example of the results one of the developers on our platform is seeing: http://easytigerapps.tumblr.com/post/78759270430/developers-....
Our company is currently looking for a new iOS monetization strategy.