Show HN: Gumpress – Gumroad, Wordpress, and Email Combined

Show HN: Gumpress – Gumroad, Wordpress, and Email Combined(getgumpress.com)

7 points by fbliss 12 years ago | 14 comments

fbliss 12 years ago |

Hi All, this is Fred, the developer who built Gumpress. I'm happy to answer questions about the plugin. It's been a long road for me and Dan, my friend and partner on this project, and we're hoping that we can help a few people, starting with this. I'll be honest, I'm a little nervous about how this will be received. I've never done a "Show HN" before and this is also my first plugin I've made for the general public... :) Thank you for your time.

fbliss 12 years ago | |

UPDATE: We've decided to run a discount on the Business Builder, $50 off, the next 12 copies and to see if this helps. https://gumroad.com/l/gfXK/fzzlpie Apologies if I'm breaking a rule by responding with this - I hope not, let me know if so... but I do want everyone to know that we are trying to take your advice! :)

ASquare 12 years ago |

Three comments - all related to the positioning of the offering.

1) If the product already has a 30 day money back guarantee, what about re-positioning it as a free 30 day trial after which you charge whatever?

2) Its very difficult to compare the 3 options given the layout. Make it more grid like (with an 'x' where it applies or with check marks and crosses - take your pick) so it's easier to see the benefits across the board

3) If you had an intermediate option between Bootstrapper and Business Builder (for say, $120-ish as an example) that included, for example, an integration only with Mailchimp, that may help with increasing conversions to the $197 option.

Hope that makes sense. Best of luck!

fbliss 12 years ago | |

Thanks so much! We really appreciate the insight!!

majc2 12 years ago |

Well done; really think you've got a decent product idea here.

Few comments, which you've probably already thought through, but worth mentioning. Have you considered how you'll get repeat revenue from your customers? Also have you considered selling consulting on this to clients (i.e. a fourth column) it might generate useful extra revenue early on.

fbliss 12 years ago | |

Thank you for commenting! We worked extremely hard to get it shipped despite some massive life obstacles. It represents a huge triumph of willpower and overcoming self-doubt just to be at this point.

We will continue adding support for other 3rd-party services (InfusionSoft is nearly complete) and plan to offer those later on, as single purchases, and we have talked about ideas in the realm of consulting (ie priority support, sales and marketing help, etc), but at this point, we're just hoping for some response. :)

300 12 years ago |

In my honest opinion, my fist impression is - overpriced. Good luck with the project!

fbliss 12 years ago | |

Thank you for being honest. Can you elaborate on why you came to that conclusion? It would be very helpful to us!

napoleond 12 years ago | | |

As a counterpoint, I strongly feel that your pricing is just fine (maybe even a bit low!). You just need to make it clear that it's a one-time payment (assuming it is--if you want to integrate recurring revenue for some aspects, you'll need to re-jig things a bit).

People selling shit online are making (or expecting/hoping to make) thousands of dollars on the low end. The non-technical ones (ie. not the majority of people on this forum, which is why price perceptions are skewed here IMO) will gladly pay a developer $7-800 dollars to put it all together the way you have done here. You're making it easier for everyone by offering a plug-in that does the work, and in light of that I think your pricing is very reasonable.

mbesto 12 years ago | | |

I would agree.

First - I don't know if it is a one-time fee or a monthly or yearly (it's not clear)?

Second - because I can't frame it against anything, it's hard for me to justify the price. You say "Even though this package is small, it will still save you hundreds of $$$ and dozens of hours trying to figure out how to get paid on your WordPress site" What specific money am I saving? Care to elaborate on this more?

Third - the copy in the pricing is WAY too wordy. I need bullet points and I need an easy way to compare the 3. Check this blog out for some suggestions for improvements: http://blog.priceintelligently.com/

Good luck!

300 12 years ago | | |

I don't actually know. I guess I'm not your target audience.

I'm using Gumroad, Mailchimp and Wordpress pretty often, and (for me) it's not really problematic or time consuming. That's why your solution is not worth so much to me. But that's just me... once more, best wishes with the project ;)