Wouldn't be too surprised if Evernote snagged some cash from a PE firm for a roll-up strategy in the pursuit of becoming a full productivity suite. At the same time, Phil Liben talks about not playing a zero-sum game (with the big boys at least). http://www.forbes.com/sites/karstenstrauss/2014/04/03/everno...
Nice find, hadn't seen that article. With their release of Food and Hello, they definitely are looking at being a suite of tools rather than just one. I'm most interested if they're actually going to release a to do list app, as they've hinted at for 2 years.