Eventjoy (YC W14) Makes Its Ticketing Service Free for Organizers

Eventjoy (YC W14) Makes Its Ticketing Service Free for Organizers(thenextweb.com)

33 points by amiadsoto 12 years ago | 8 comments

andrewcross 12 years ago |

While it's always tough when one of your main competitive advantages is price, this is a smart move for them. Really good talking point to get people in the door and away from Eventbrite. Best of luck!

tgoldberg 12 years ago | |

Thanks Andrew. We found a lot of organizers to be pretty price sensitive around ticketing fees.

akor 12 years ago |

It looks great, except of course for other ticketing companies, from the outside but it's really unclear what the paid services are. For example I'm sure EventBrite calls their events directory "promotion" so I think your paid services need to be more explicitly spelled out. I agree if you are going to compete with EB you are going to have to do something drastic and with ticketmaster holding contracts with all the large venues it will be very interesting to see if this takes off or just destroys value in the industry.

tgoldberg 12 years ago | |

In our opinion, event discovery via a directory isn't that effective. Real discovery comes from social proof and recommendations from friends/connections.

We're working on some things to assist with this, but we're also looking into other channels of mobile commerce (beyond ticketing) that we can monetize.

akor 12 years ago | | |

But how do you then monetize it? Is your paid promotion program something like you get a percentage of the sales that a directly attributed to your promotion (aka "social proof / recommendations") like for example bandsintown? I guess what I'm still saying is it's unclear if I pay you X what is the value you are providing me. The service is very cool just trying to understand the premium service.

tgoldberg 12 years ago |

Thanks for posting. I'm one of the Eventjoy founders. Happy to answer any questions.

wtvanhest 12 years ago | |

I just signed up for an account and moved to the plan an event page. Your UX is very slick, its effortless.

You are obviously a competitor to EventBrite, but could you also be a competitor for eVite, FB events, etc?

eVite is full of garbage ads and has terrible UX, FB has obvious privacy issues (is my event public? I have no idea)

tgoldberg 12 years ago | | |

Thanks. Considering that event management covers a lot of areas, there is definitely some overlap into other spaces. For instance, we do offer lightweight email campaigns and will soon offer custom email invites.