Achieving 1.26% mcommerce conversion rate on a mobile ad network

rahimnathwani 12 years ago |

The retailer featured (Diamond Candles) had an interview on Mixergy: http://mixergy.com/justin-winter-diamond-candles-interview/

ra00l 12 years ago |

Razvan, congrats on the app.

It would have been interesting to see comparision before and after TwoTap. Still, 1.x conversion sounds good for mobile un-targeted traffic.

razvanr 12 years ago | |

This model wasn't possible before so it's difficult to compare apples to apples but the increase in performance (products sold through this channel) is around 10x.

We believe 1.x conversion in this scenario is incredibly good considering there's room to improve AND these are transactions. The performance here is better than most mobile CTRs for banners.

ra00l 12 years ago | | |

Don't know about your target market but to me 10x increase sounds a whole lot better than 1.x conversion rate. + I would have loved to see a video with the checkout process

razvanr 12 years ago | | |

The 10x is harder to define compared to the typical scenario before Two Tap. The real achievement here is the conversion rate considering mobile + commerce + general traffic.

Feel free to test out the checkout at https://core.twotap.com/demo or with other publishers (maybe Honey, the Chrome extension?)

Thanks for contributing!

togasystems 12 years ago |

What are Apples rules about by bypassing their payment system? Does it only work for physical goods?

razvanr 12 years ago | |

It works for any product from any retailer we currently support and it doesn't impact Apple's payment system, it's an ecommerce transaction outside of it.

razvanr 12 years ago |

Whoops, deleted the post by mistake, not sure it can still be upvoted.

Happy to answer any questions publicly or privately.

lerchmo 12 years ago |

What did the ad look like?