How One Article Increased Sales 22% - From a small e-commerce owner(leosternlicht.com) |
How One Article Increased Sales 22% - From a small e-commerce owner(leosternlicht.com) |
Pull quotes dropped right into the text flow, relating to nothing, and unclear in their import. Check.
Graphic design pushing text to the margins? Check.
7 different colors of text on the page? Check.
Sentences that lead in one direction but never deliver ("small e-commerce boutiques have no perceived incentives to share what they make")? Check.
Redundency? Check.
Hard to interpret figures (18.3% for indirect networks? 18.3% of what? Profits? Conversion rate? Traffic?)? Check.
I like the message though, since it does show how so many things can help market a product online.
The new article is sort of wandering into that weird Internet marketing/social media haze where you have a blog to Twitter to send people into your autoresponder so that when they sign up to your RSS feed they can... BAGH! Shower curtains! Stick to the shower curtains!
The last article: http://news.ycombinator.com/item?id=723826
-Leo