Results of advertising to reddit AskScience for 2 days

Results of advertising to reddit AskScience for 2 days(plus.google.com)

4 points by Scitr 11 years ago | 2 comments

chinedufn 11 years ago |

I think you might have seen a higher CTR if you made your ad less about you and more about the viewer. People are more likely to click something that they think will help them.

Maybe something along the loose lines of: "Hey how can we better help you ___ ?"

Scitr 11 years ago | |

Probably, but I think on reddit most people are in consumption mode, like when people zone out and repeatedly click through TV channels.

So I think advertisement titles need to ask nothing of the person, and only offer a treat.

"Here is a picture of my cute cat sleeping on my warm laptop"

Then have the laptop screen be the website. They get the reward of the picture, you get expanded awareness that your site exists.