Cool presentation.

Some speculate that Apple bought Beats precisely their accessorizationability factor (yeah, yeah, it's early, I'm grasping for neologisms to summarize the concept). Basically, Beats figured out how to cost-effectively profitably mass produce many variations on a common product to increase cool factor and consumer choice.

Given ambient noise, compressed audio, and always-imperfect listening conditions, sound quality is definitely not the first thing most consumers look for (notice I didn't write listen for) in a set of headphones.

(I have decent reference headphones for the house, but elsewhere it just doesn't matter.)

Meanwhile, I'll stick with my DT770 Pros. As unfashionable as they may be, sound trumps fashion (which can also be said for any headphones from Grado).

That was sarcasm. That site blows, for reasons better outlined by other comments in this topic than my single complaint. I got a couple of clicks in and lost interest.