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"Around two in the morning, the group met in front of the GM Building. The 40‐foot cube was unveiled. They all agreed it was too big. It obscured the building. Macklowe was grinning. He then gave the signal, and the model was dismantled — only to reveal a 30‐foot cube he had secretly constructed underneath. His magic trick worked. Apple was sold on the smaller cube."This is a good lesson for software developers who need to convince management. John Carmack had a similar story about convincing Samsung management.