Why do our Internet Explorer visitors convert 13% higher than Chrome?

Why do our Internet Explorer visitors convert 13% higher than Chrome?(medium.com)

9 points by choosenick 11 years ago | 8 comments

This is an interesting topic. I automatically assume that it's a direct correlation to the type of visitors who use IE.

Here's a study from 2012 that shows IE users are prone to be significantly older than Chrome users, suggesting that your website appeals mainly to an older audience. (http://www.liveintent.com/news/advertising-technology/browse...)

nerdzero 11 years ago | |

Mashable posted a followup a few days later saying that study was most likely a hoax: http://mashable.com/2011/08/03/ie-users-dumb-hoax/

jesserwilliams 11 years ago | | |

I never saw that followup - Thank you for clarifying.

Kronopath 11 years ago | |

You don't have to call them stupid. The product is a book aimed at young children. Older people are more likely to be parents or grandparents. So those that are more likely to use IE are also more likely to be the target audience.

The book seems really cute, as well, and a clever idea. If I was older and had a kid, I might have even considered buying it.

choosenick 11 years ago | | |

If you know a kid you could buy it for them ;)

toddsiegel 11 years ago | |

#1 sounds a little more plausible, otherwise this would probably be a more common occurrence.

Perhaps something about it appeals to grandparents.

choosenick 11 years ago | | |

One suggestion is that IE users are more likely to have been directly referred by word of mouth, and so more likely to buy

snowwrestler 11 years ago |

Who still uses IE? In some cases, people who are forced to: professionals working in corporate environments that prevent alternate browser installs. These are probably going to be large, conservative organizations like big companies and governments.

Without looking up demographics, I would bet that such people have a higher-than average likelihood of being a parent (or grandparent) with some disposable income.