I will continue to block ads via add-ons, hosts files, and a few other methods that have worked well for me for years.

Ads are now the #1 vector for malware and I block them all, all the time. I have a right to traverse the Internet w/o being tracked and served ads. The business model is semi-broken already. I would rather see paid content than freemium any day. I pay for what matters to me, but will happily block the rest for my own safety.