I suspect you're right.

But I'm not going to grumble about it because I don't see this as a startup. In a social kickstartered world this stuff is the new breed of entertainment.

And the way you evaluate successful entertainment is buzz, not creating "business value" or whatever metric you deem more real.

"People are going to be poaching this model left and right, but there’s only one Jacob." – Alissa Walker from Gizmodo (according to the site)

I see what you did there: it's either hilarious, or a joke!