On Android its almost as bad. Every app has big obtrusive apps and they all sample my location without even asking, because according to google, they don't need to ask. This also ignoring the clusterfuck that is OEM customizations.

Apple's biggest strength, imo, is that its not terrible beholden to OEMs (it doesnt have any) or ad networks. It doesn't need to put up ads. It doesn't need to worry about OEM customizations. It doesn't have the federal government on its back from 1990s excesses. It makes its own hardware and its own software. That right there is very liberating. End users are sick of being seen as just eyeballs for ads and third-party software they don't want. There's something shameful about paying hundreds of dollars for a piece of technology only to end up with something covered with ads and hostile to you.

That's Apple's big benefit. They simply don't play that game.

There isn't much there so I'll paste: What is Apple's secret sauce? Bono knows, and I think he's right.

Check out this quote.

“Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity. His genius is not just his ability to see what others cannot but also how he applies it. To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance. Jony’s values happen to add value — emotional and financial. It takes a unique alchemy of form and function for millions of people to feel so passionately about the robot in their pocket.”

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