[1] http://www.nytimes.com/2014/12/15/business/media/sowing-mayh...
[2] http://gawker.com/what-is-chuck-johnson-and-why-the-web-s-wo...
e: his Twitter feed might provide some insight as to the veracity and thoroughness of his research: https://twitter.com/chuckcjohnson
They could have just copied the data from one drive to another after they already had it.