Yes it is a patience game. I think HumanIPO has taken the decision in hurry or the team is not that much optimistic as much it should be.

They are claiming that online consuption of news in still in state of infancy in Africa and still they are leaving that space and shutting down their operation.

Its a long term investment and they gotta believe that in upcoming time they are going to be market leader in Africa. They have to be trend setter but they are leaving the battle ground.