I am one of the co-founders. The problem we are trying to solve is right now the App Store is a black box and the developers are flying blind in there. We want to connect developers directly with their customers, and help them build a passionate fan base. As a result, help them establish turn their customers into their greatest marketing asset.

Developers are welcome to send us an Email to "claim" their community, and they can also bring the entire community into the game. Our in-game app is a web application that runs inside the game itself utilizing UIWebView, as far as we know, we are the first one who do this. There are a lot of advantages over SDK.

I have been with the HN community for a long time, so I value you guys' inputs. Any thoughts would be appreciated!

Reminds me of GetSatisfaction, in the sense that they are setting up an ad hoc community around someone else's product in hopes that the product creator blesses it as the official community.