Show HN: Unlimited marketing advice and consulting from $89(marketersondemand.co) |
Show HN: Unlimited marketing advice and consulting from $89(marketersondemand.co) |
If you actually do deliver "some of the best marketing consulting in the world," then where are the examples, case studies, influential articles, and testimonials?
Forgive me for being skeptical but a lowball price with vague promises doesn't instill confidence.
- $89 for one 30-min question
- $175/m for unlimited questions
The first one might pass for a normal rate, but if you expect 30 minutes to result in actionable advice that's applicable to your business, you're in for a disappointment.
There's no question about the second one.
For example, if you have a spa in Toronto, Canada. I can make a channel or campaign suggestion and then spend your sessions in the month setting up and optimizing that campaign.
I wish you the best and I hope that your advice does not outright kill any companies.
Specifically, what do you mean by unlimited? Could I schedule you every day for a 30 minute consultation?
Also, I'm one shop but we have several properties. Correct to assume I need an account for each one? (roughly 4 accounts)
Very interested!
Edit: I see now that you have one business day turnaround, and allow one order in the queue. Each task is about ~30 minutes, so effectively up to 10 hours of marketing consultation a month for $175. That's very compelling! Cool!
Everything goes into an email based queue system. So you could schedule 30 minutes of consulting daily but the timing will not be as consistent.
If you have something you need help with, I will be able to jump in to help daily if that is your request.
It would be one account for one brand, business or individual. In your case, each property would be 1 account.
What types of tasks are you talking about and can you actually acomplish anything useful in 30 minutes. Examples please. Are you talking about setting up AdWords campaigns? Reviewing the <meta> tags on my website? Helping me refine my headline? Or will you help me set up a marketing strategy and research my customers? The latter can take days or weeks. Can I have you do that under the unlimited plan, 30 minutes at a time?
Also, "Ideally a request is about 30 minutes of work" is a pretty terrible way to phrase what you are saying. As a customer, I probably have no idea how long something takes you. I know what I need to acomplish, and will dump a crapton of work on you for the low price. Without examples, I will simply ask you "I need 10x the traffic I have now to site X" and expect that you will deliver.
I think this is a really aluring idea, but I need more details!
You would be amazed with what can be done in 30 mins. If you are on the monthly plan I go above and beyond. If I need to spend an hour learning your brand and company, I'll do it and then spend the 30 minutes executing. But as I said, 30 minutes is ideal, but not 100% set in stone. If it takes an hour, it takes an hour.
My goal is high quality output. But on the monthly plan you can get small bursts of that output.
For example, if you want a 1 year marketing strategy, that would take multiple sessions. But I can break it up over a month and put in the time required.
I am going to wait and see if reviews/testemonials show up that talk about results this actually delivered in terms of increased traffic, conversions, etc.
1. I use an iPhone 5c and at that resolution, I only see 90% of your logo - it cuts off after "Marketers on Dema". If you front page Hacker News in the morning, you will see mobile traffic from people during their commutes. Not catching that during QA and recognizing it as a marketing problem is a concern.
2. You write "Marketers on Demand empowers business owners to build their business without worrying if their marketing is on track." In my opinion, that's pretty bad marketing advice - the kinds of business owners and entrepreneurs who use HN need to have a handle on whether their marketing is working or not.
3. You say "Ideally a request is about 30 minutes of work." How is anyone who is unsophisticated enough to use your service supposed to gauge that? How will that uncertainty tank your conversions? And, not to be rude, but in light of my first and second points, do you think charging $178 an hour provides good value?
Put on a jacket & tie and get a professional headshot. That image negates everything else you're trying to communicate on your page.
For example if your project is to take an iOS app from 100 users to 1,000,000. That I wouldn't take on as a project, that's what someone should take on as a career/job more than a contract. 100 users to 10,000 is something I would consider freelance/contract size.
Marketers on Demand was setup as a test of the 7 Day Startup framework and to run an idea validation thought. Not really for full on projects.
Some questions takes time.
All the advice in the world won't help if it's not effective.
That being said, I do take consulting outside of this project, but I have yet to tie it back.
From past experience there is usually a divide of those who will make full use of the service and those who will use it as a net to help when it's needed. But that has yet to be seen and iterated on.
A 3 month strategy for an early stage company is workable in the 5 - 10 hours in a month.
In 30 minutes you definitely can execute a campaign. Then come back a few days later and spend another 30 minutes reviewing and optimizing.
Learning is something that is very separate from the request process. The 30 minutes is execution time post-learning.
That being said, for quick results Google AdWords is a very reliable channel for hyper local businesses. There definitely are other passive lead generation channels like Instagram, but as an example Google AdWords is an easy go to.
Even if you can do that, you will have an incredible amount of trouble making a consistent profit unless you can keep your acquisition costs very low. And, frankly, based on what I've seen it's very hard to trust you so I'm not sure how low your acquisition costs could get.