They are using Open Street Map for some of it and I'm already a happy contributor to that open platform. Maybe I missed it in the press release reprinted by petapixel.com but I don't see what financial incentive contributors have. Maybe I'm out of touch but saying I'm 'empowered' and that this is 'crowdsourced' isn't that interesting.
As a regular person you get a service for sharing geotagged photos of places, available under CC BY-SA.
That said, I've contributed, just because I had nothing better to do with my fancy phone.
For one thing, work is already being done on some Mapillary integrations with OpenStreetMap as an extra data source for figuring out ground truth when mapping.