See also: http://en.wikipedia.org/wiki/Forer_effect

Let me guess.

If you drink expensive imports you have: a higher education, a higher income, embrace socialist political philosophies, drive an expensive car, read more books, listen to public radio, and perhaps most characteristically, spend just a little too much time appreciating your alleged superiority over everyone else.

Is it just me or did that look a lot like reading horoscopes?

People who drink Natty Ice are 35% more likely to live in a southern state and own a pickup truck, and people between the ages of 21 and 30 who drink Pabst Blue Ribbon are 125% more likely to be douchebags. These statistics are true 300% of the time.