Founder here. Our main goal was to make data collection easy, and the analysis even easier - for SMB, and hopefully startups.

Some of the scenarios that are supported out of the box:

- detect a PR crisis http://blog.itrendcorporation.com/2015/03/06/using-itrend-co...

- find who is driving their popularity https://twitter.com/iTrendHQ/status/575464267303948289

- see which features their customers most often complain about

- automatically detect people having issues with their product, that are being ignored

- detect unethical (or illegal) behavior by competitors

If you don't want to go through the registration process (there's a 14-day free trial), we've got lots of product screenshots and scenarios posted on Twitter: http://twitter.com/iTrendHQ

Would love your feedback on the website, features, pricing.