> [..] realized the company isn’t just selling some wrist-worn computer, it’s selling good looks and coolness [..] this Apple product works to help you look—and feel—good. [..] Even when the watch face is off, the black sapphire-crystal screen looks elegant. - Joanna Stern, WSJ

What kind of ridiculous praise is this? You certainly won't find writing like that on any other consumer product.

Edit: I am very pro smart watch, and hope Apple succeeds. I only wanted to bring some of the real criticisms to the forefront.