I really like Pebble & Eric. I basically equate the Pebble Time with the Apple II (think slots and colors). That said, they really need to change their image and branding. Most people see this watch as a "geek toy". For example, take their website with the silly pixelated art. Sure it's "cute", but it makes the company look like they're selling Legos and not a stylish high tech watch.
Eric and his team are super talented and hard working. I really hope that if they're going through any kind of trouble, that they will pull through. They really have the potential to not just build something great but to also create a long lasting company.