Some days ago I came across an interesting article in a german online journal which reported about a „new feature in online marketing“ — product recommendations. The protagonists: two of the world’s largest companies in online business — Amazon and Facebook.

The fact that Facebook recently changed their terms and conditions captured my interest, especially as this forces the majority of Facebook users (including me) to rise the curtain covering their personal data once more.

As our business primarily focuses on personally driven recommendations, the following quotation let me sit up:

„It is noteworthy, that Amazon itself is considered as the inventor of recommendations. “

Really?

Read the full article on medium! https://medium.com/world-of-recommendo/back-to-the-roots-d754de66381f