As a total outsider basing this on public press, I see this as Noto being the one organized and disciplined person in a madhouse. People who are organized, disciplined and willing to work a tremendous amount of hours tend to get assigned a lot of work because it gets done. And when a firm is very disorganized, those types of people become even more valuable.

The key question I see is can Twitter be run by a non-product guy?

Not really sure what Mr. Noto brings to the table besides trying to sell the stock to institutional investors and others on wall street.

I don't want to discount Mr. Noto, however I really don't think he can turn twitter around. They need someone who can think ahead into the future, take bold risk, actually be in the office every day.

Compared to Facebook I just don't see Twitter "Moving Fast and Breaking Things", not because they don't have the talent; but they just lack a clear direction.