Yes, the author gets it. No other music streaming service can come close to what Apple will offer in terms of the complete customer experience.

What puzzles me is that Apple has been streaming its entire iTunes music library for several years via iTunes Radio, yet Apple is marketing Apple Music as an entirely new venture. iTunes Radio is ad-free if you pay $25/year for iTunes Match. That means their current streaming service costs at most about $2/month.

This is possible. I think they would do 2 year free subscription though, for that is when people would switch their phones anyways.