Awesome! You're obviously not struggling, but before long it might be worth reworking the site's aesthetic and branding? I honestly don't know at all how much it matters, but I'm gonna throw out some unsolicited design critique in case it's helpful.

- Tragically, King did sink their teeth into the word "candy", so using it in a candy-color outlined gradient logotype strongly evokes mobile games. May not matter, but it sends a mixed message.

- Only use the good photography. If you're shooting in a studio now, you can cycle out all the iPhone shots, which are contributing to a kind of "man-of-the-people candy blog" vibe, versus a "place that will send me awesome candy" vibe.

Images like this: http://www.japanstyle.info/wordpress/wp-content/images//2011... make me curious and hungry, images like this: http://www.candyjapan.com/static/japanese-candy.jpg remind me of being told to check Halloween candy for razors.

- Lead with the photography. Right now, if I don't already have an idea of what "japanese candy" is, I'm not excited. It's cliche, but even just changing the title text to lightly shadowed white and sticking full-width high quality candy photos behind it in a carousel would be way more engaging.

- Consider folding the "Are you still active?" section into the title pitch. If this is a concern people have, you don't want them to have to scroll through the rest of the page to resolve it. Could be worth testing something like "Order now to be included in the July 15th shipment!".

- A more broad observation: The service (including the totally adorable "how it works" comic strip) seems to be pitched heavily towards something like American Otaku culture. In my experience, though, classmates would define social groups around being into manga, or wanting to learn Japanese-- but when a classmate would come back from Japan with some never-before-seen candy, everyone was excited.

That's just my take, anyway. Good luck!

user:	icushman
created:	June 29, 2014
karma:	39