I love how Philip goes through the things he tried on the way there, gives away the winning formula, THEN goes on to give away tons of other useful information!

If you're starting a mailing list, or already have one, this is a must-read. Philip basically tells you what steps to skip and then hands you a winning formula on a silver platter, saving you tons of time and effort.

Crazy good stuff.

This article is amazingly full of useful information. I'm just at the beginning of a list-building journey, and I can't think of anything better that I've read on the subject.

This is insanely full of value, and if you apply just a little bit of effort, can be made widely applicable to $your_field. Listen to Philip, he's smart and has wisdom to share.