Am I the only one who thinks Jony Ive is a fraud? Let's examine the evidence, shall we?

Let's consider Jony's performance on software design first. This is what some prominent people have said about iOS 7: The Verge wrote in their review: "iOS 7 isn't harder to use, just less obvious. That's a momentous change: iOS used to be so obvious." In iOS 7 basic usability features such as making buttons look like buttons are now stuffed under Accessibility options. About this, Tumblr co-founder Marco Arment wrote: "If iOS 8 can’t remove any of these options, it's a design failure." (And iOS 8 hasn't.) Michael Heilemann, Interface Director at Squarespace wrote, "when I look at [iOS 7 beta] I see anti-patterns and basic mistakes that should have been caught on the whiteboard before anyone even began thinking about coding it." And famed blogger John Gruber said this about iOS 7: "my guess is that [Steve Jobs] would not have supported this direction."

And what about Jony's other responsibility, industrial design? The iPod, iPhone, iPad, MacBook Air and other Apple products are all amazingly well designed and breathtakingly beautiful. But these products weren't designed by Jony Ive all by himself. He designed them under Steve Jobs's guidance and direction. Steve was the tastemaker. Apple's post-Steve products are nowhere near as well-designed.

Consider iPhone 5c, for example. The colors are horrid, and when you add those Crocs-like cases it looks more like a Fisher-Price toy than like a device an executive would want to be seen holding. Then they released some ads for the 5c, and I kid you not, one of the ads had sounds of bleating farm animals. (It was titled "Every color has a story", published on tumblr. That the 5c hasn't done well in the market shouldn't surprise anyone.

Of late Apple has done phenomenally well, financially. But this isn't because of Jony Ive's design. It is because of the ecosystem created by Steve Jobs. The larger phone size met an important demand, and is not an innovation, and this is not repeatable innovation.

References: http://www.theverge.com/2013/9/18/4741724/ios-7-review http://www.marco.org/2013/12/15/button-shapes http://fireballed.org/linked/2013/06/18/heilemann-ios-7/ http://daringfireball.net/2013/10/this_weeks_ipad_event

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