Thanks for all for the feedback, we clearly need to work on our website messaging!

To be honest, we just pulled together the website last week; we weren't quite expecting this attention... but bring on all the early feedback!

To try to help explain in a little more detail what we're up to...

* Problem * The lack of physical address system is a huge problem here in Kenya. Here is the GPS trail of a fast food delivery rider that we tracked recently in Nairobi: https://www.youtube.com/watch?v=cIaBTJxdddY

He went 462% further than he needed to because there was no clear destination address. Imagine what that's doing for business efficiencies and customer experience? Imagine that track is not a delivery motorbike but an ambulance.

Last week an ambulance driver told us he was so lost earlier in the week that he spent 20mins in a 500m radius trying to find the house. Unfortunately when he arrived, the casualty was dead.

This is happening 1000s of times a day all over Kenya and other emerging markets around the world.

* Solution *

The short/honest answer is that we don't know yet. The longer answer is our vision.

We believe that at OkHi we can build the next generation of an address system. A system that can truly scale in countries like Kenya and beyond.

Imagine OkHi as a simple address book on your phone that allows you to easily create a digital equivalent of a physical address. You also have access to the addresses of family, friends and useful businesses.

With the OkHi address book, you can now securely share or receive addresses to: - ensure the ambulance trying to find your mum's house doesn't get lost - help the pizza delivery restaurant get food to you still piping hot - be confident that you're not going to be late for your first interview

Exactly what an OkHi address is, we don't know right now. GPS will be part of it but not all of it. Each week we're running lean experiments to try to find out.

We're super keen to get everyone's input and ideas so comment away or ping me directly at timbo@okhi.co.

user:	timwiththebo
created:	October 28, 2011
karma:	7